http://music.martinprosperity.org/2009/06/18/monday-in-toronto-event-on-innovation-and-the-music-industry/ Thoughts on scenes, groups, careers, innovation & more. . . Sat, 04 Sep 2010 18:16:55 -0700 hourly 1 http://wordpress.org/?v=3.0 http://music.martinprosperity.org/2009/06/18/monday-in-toronto-event-on-innovation-and-the-music-industry/comment-page-1/#comment-17 Brian Hracs Sat, 27 Jun 2009 05:38:58 +0000 http://music.martinprosperity.org/?p=196#comment-17 Just a quick thought on this interesting talk. Not only did he rehash the viral marketing campaign that took indaba from relatively unknown to featured on the Colbert Report, but it was really cool to hear, first hand, about how money can been derived from music related services in the contemporary and dynamic marketplace. If I remember correctly, we were told that Indaba generates revenue from three streams; selling services to the musicians affiliated with the site, by connecting groups like advertisers and 'major' musicians like Mariah to the community of professional musicians and also by selling trend data to people and firms who want to know about tastes and shifts related to music and cultural scenes. I think this is a great example of a new, sustainable and potentially very lucrative business model within the music industry that will become more popular overtime, precisely because it is based on providing music related products and services rather than simply selling recorded music. Just a quick thought on this interesting talk. Not only did he rehash the viral marketing campaign that took indaba from relatively unknown to featured on the Colbert Report, but it was really cool to hear, first hand, about how money can been derived from music related services in the contemporary and dynamic marketplace. If I remember correctly, we were told that Indaba generates revenue from three streams; selling services to the musicians affiliated with the site, by connecting groups like advertisers and ‘major’ musicians like Mariah to the community of professional musicians and also by selling trend data to people and firms who want to know about tastes and shifts related to music and cultural scenes. I think this is a great example of a new, sustainable and potentially very lucrative business model within the music industry that will become more popular overtime, precisely because it is based on providing music related products and services rather than simply selling recorded music.

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